When to Use the Sponsor Application versus the Exhibitor Application
Many events have both Sponsors and Exhibitors, which is why PheedLoop offers separate Sponsor and Exhibitor Applications. This means that you can offer different products, prices, and information based on the type of stakeholder.
In some cases, events may choose to only use either the Sponsor or Exhibitor Application. This article will walk you through the use case for each decision and will help you decide what strategy is best for your event.
Contents
- Understanding the Difference Between the Sponsor Application and the Exhibitor Application
- Event Scenarios and Application Decisions
- Conclusion
Understanding the Difference Between the Sponsor Application and the Exhibitor Application
The main difference between the Sponsor and Exhibitor applications is that the Sponsor Application does not include the booth selection feature, so sponsors cannot choose their booth during the application process as exhibitors can. Additionally, sponsors do not have access to Lead Retrieval, meaning they cannot use PheedLoop OnSite to capture leads.
Event Scenarios and Application Decisions
| Scenario | Recommendation |
|---|---|
| Event only has Exhibitors | Use the Exhibitor Application exclusively. |
| Event only has Sponsors (and lead retrieval) | Use the Sponsor Application exclusively. |
| Event has both Sponsors and Exhibitors. All Sponsors are Exhibitors, but not every Exhibitor is a Sponsors. | Have Sponsors register via the Sponsor Application and have Exhibitors register via the Exhibitor Application. Link all of your Sponsors to be Exhibitors and link the desired Exhibitors to be Sponsors. |
| The event includes both sponsors and exhibitors. While all exhibitors are also sponsors, not all sponsors have exhibitor roles. | Use the Exhibitor Application for exhibitor registrations and the Sponsor Application for sponsor registrations. Then, link all exhibitors as sponsors, and link selected sponsors as exhibitors as needed. |
| Event has both Sponsors and Exhibitors. All companies are both sponsoring and exhibiting | Use the Exhibitor Application for all registrations, and link each exhibitor as a sponsor. |
The above recommendations are general and may differ based on which products are available to Sponsors and Exhibitors. For example, if your products are the same across Sponsors and Exhibitors, it is recommended to use the Exhibitor Application and link Sponsor Profiles.
Conclusion
Choosing between the Sponsor and Exhibitor Applications in PheedLoop depends on the structure and goals of your event. By understanding the functional differences between both applications and evaluating the roles of your stakeholders, you can implement a registration strategy that best aligns with your event's needs.