Setting Up Gamification & Prizes for Virtual Events

Gamification is a fantastic way to engage, promote, and analyze your event in several ways. Especially for virtual events, where every little way to encourage more engagement and attention is critical. PheedLoop's gamification module is hybrid and live event ready as well, as you can use several engagement point triggers in the event app (relevant only if you have purchased the event app) and physically at the venue.

The great thing is, the gamification systems like all of PheedLoop's other systems are synchronized between live and virtual event experiences. Gamification can help you:

Encourage your attendees to do the things you want them to do (e.g. participate in sessions, visit booths, engage on social media, etc.)
Promote your sponsors and draw more traffic their way by creating sponsored prizes and giving them their own spot codes
Gain additional engagement data and analytics by strategically incorporating gamification codes throughout key aspects of your event

How Does Gamification Work?

For virtual events, at the crux of the gamification system is the ability for you to create custom spot codes worth a certain number of points, and include prizes in which attendees can exchange points they earn for. The codes are often placed in locations such as exhibit booths, within (or after) session streams, in announcements or push notifications, outside PheedLoop on social media, and all kinds of other creative locations event planners come up with.

Attendees find these codes, enter them into the gamification module in the virtual event system, collect points, and choose from a collection of prizes. Prizes are optional but highly recommended as they help close the loop for attendees and give them something to strive for, and a great opportunity for you to promote sponsors as well.

If you do have prizes available, once they claim a prize, fulfilling it will be up to you. You will be able to track all points earned and export reports (valuable data for you to track engagement), and also track who won prizes. Common prizes include things like gift cards, event or sponsor swag, travel vouchers, etc. Where you incorporate spot codes and what prizes you select are entirely up to you, let your imagination run wild!

1. Configuring Virtual Event Gamification

1 (A). Turn on the gamification feature

From the Event Dashboard, navigate to Experiences > Virtual > Settings
Toggle on the Enable Gamification Section checkbox
Select Save Changes

Note - It's important that you've actually added the event gamification module to your event as it is a paid upgrade, so in case you do not see the gamification module in your virtual event portal after activating it, visit the billing section of your PheedLoop account to ensure gamification has been added to your event.

1 (B). Create Gamification Spot Codes to Hide Within Your Virtual Event

It's up to you to create gamification codes in the platform which you can then hide inside of your virtual event. Attendees can then find these codes and redeem these codes for amazing points!

From the Event Dashboard, navigate to Advanced > Gamification > Codes
Above the codes table, select Create
Under Title, fill out the name of the code
Under Points, fill out the number of points the code will be worth
Under Text Code, fill out the text an attendee would enter to earn the points for this gamification code
1. Typically this is capitalized with no spaces, it is a short representation related to what the spot code is connected to.
Under Sponsor, select the sponsor to associate a code with a sponsor
Select Save Changes

Quick Tip - Some quick areas to hide codes include:

Hiding in descriptions for sessions and exhibitors.
Hiding in your slide deck

1 (C). Configure automatic gamification points

You are now able to automatically award points to your attendees for completing specific actions in the app and virtual portal, including posting in the event feed, voting in polls, asking questions, scanning other attendees, participating in exhibitor lead retrieval, downloading slides, submitting feedback, and more! For each activity, you also have the ability to set limits so that attendees can keep collecting points for completing a specific activity until they reach that limit.

From the Event Dashboard, navigate to Advanced > Gamification > Settings
Under each gamification points section, fill out the number of points awarded when an attendee completes that task
1. Find out about all the points sections below.
Under each gamification limit section, fill out the maximum number of times an attendee can complete a task to obtain points
Select Save Changes

Types of Automatic Gamification Points

How points work: if you have 10 points awarded for posting in event feed with a limit of 2 this means you can get 20 points maximum.

Post in Event Feed Action Points

Number of points awarded when an attendee posts in the event feed or uses the virtual photo booth. Learn more about the photo booth here

Post in Event Feed Action Limit

Maximum number of times an attendee may post in the event feed or use the virtual photo booth to collect points. Set to 0 to disable

Poll Vote Action Points

Number of points awarded when an attendee votes in a poll. Requires Audience Interaction Power-up

Poll Vote Action Limit

Maximum number of times an attendee may vote in a poll to collect points. Set to 0 to disable. Requires Audience Interaction Power-up

Ask Question Action Points

Number of points awarded when an attendee posts a question in a session. Requires Audience Interaction Power-up

Ask Question Action Limit

Maximum number of times an attendee may post a question in a session to collect points. Set to 0 to disable. Requires Audience Interaction Power-up

Lead Retrieval Action Points

Number of points awarded to an attendee when they are scanned by an exhibitor. Requires Exhibitor Lead Retrieval Purchase. This is if someone submits a request for more information in the lead retrieval. Learn more about lead retrieval here

Lead Retrieval Action Limit

Maximum number of times an attendee may be scanned by another attendee to collect points. Set to 0 to disable. Requires Exhibitor Lead Retrieval Purchase

Download Session File Action Points

Number of points awarded when an attendee downloads session files from PheedLoop Go. Event App Only

Download Session File Action Limit

Maximum number of times an attendee may download files to collect points. Set to 0 to disable. Event App Only

1 (D). Add gamification prizes

Enabling Prize Redemption

From the Event Dashboard, navigate to Advanced > Gamification > Settings
Toggle on the Enable Prize Redemption checkbox
1. If you don’t want prizes to be redeemed but you want people to see it, you can toggle this off.
Select Save Changes

Creating Prizes

From the Event Dashboard, navigate to Advanced > Gamification > Prizes
Above the prizes table, select Create
Under Name, fill out the name of your prize
1. Under Description, fill out a description of the prize, this is an optional field.
Toggle on the Redeemable checkbox
Under Points, fill out the amount of points which the prize will be valued at
Under Quantity Available, fill out the total inventory count you have available for this product
Under Purchase Limit, fill out the maximum number of instances of this product which can be purchased at once by an individual/organization
Under Thumbnail (150 x 150 px) and Promo Image (200 x 450 px), upload images that will reflect the prize
Select Save Changes

Quick Tip - to view who has claimed your prizes, from the Event Dashboard, navigate to Advanced > Gamification > Prizes. Select the prize you would like to view purchases for and in the prize editor form, navigate to Purchasers.

2. Test Gamification

Open up your virtual event portal, and click on the Gamification option from the sidebar. Enter your code, click on Claim Points, and watch your points soar! In the same gamification popup, select the All Prizes tab, and try claiming a prize.

2 (A). Entering a Code

From the Virtual Event Portal, navigate to Gamification
Fill out the gamification code in the Enter Code field
Select Claim Points

2 (B). Claiming a Prize

From the Virtual Event Portal, navigate to Gamification
Select All Prizes
1. Select Leaders to view the points leaderboard.
2. Select Teams to view the points leaderboard for grouped teams.
3. Select My Prizes to view your prizes which you have already claimed.
4. Select Instructions to view the instructions for earning points and claiming prizes.
5. Select My Activity to view your actions which you have been obtaining points for.
Navigate to the prize you want to claim
1. Or select Show Available Prizes Only.
Select Claim Prize for _____ (the amount you made the prize worth)

3. Add/Remove Gamification Points Manually

If you would like to ever manually add or remove gamification points to an attendee, you are now able to do this!

From the Event Dashboard, navigate to Attendees > Attendees
Select an attendee you would like to add/remove gamification points for
Above the attendee list, select Actions > Add/Remove Points
Under Points, fill out a number which will add points
1. To remove points, add a negative value.
Select Save Changes

4. Downloading a Gamification Report

To export any data from any gamification code, you have the option to do so in a gamification related custom report with the fields you choose to export.

4 (A). Creating a Gamification Report

From the Event Dashboard, navigate to Data & Reports > Custom Reports
Above the custom reports table, select Create
Under Report Type, select Gamification Points
Under Name, fill out a name for the report
Under Fields, select Spot Code, Spot Name, Spot Points, Attendee - Full Name, Attendee - Name, and other attendee related information
Under Gamification Code, select a gamification code you would like to extract information from
Select Save Changes

Quick Tip - You can also download the attendee profile data report type and select Gamification Points under Fields to see the point allocation for all attendees.

4 (B). Downloading a Custom Report

From the Event Dashboard, navigate to Data & Reports > Custom Reports
Select a custom report you would like to download from the list
Above the custom report table, select Actions > Generate Report
Select Download Previous Report
1. Depending on the size of the report you may need to refresh your browser for this button to appear beside the custom report in the list.

Frequently Asked Questions

How can I download the QR Codes in bulk?

You can download the QR codes in bulk by using an external service called QR Explore.

From the Event Dashboard, navigate to Advanced > Gamification > Codes
Above the codes table, select the cloud with the downward arrow icon
Copy all the entries under the “code” column into https://qrexplore.com/generate
Generate your QR codes

How can I disable prize redemptions?

You can disable prize redemptions for everyone at your event globally by navigating to Advanced > Gamification > Settings > and toggling on/off the Enable Prize Redemption checkbox.

Can attendees enter the same code twice?

No, codes can only be entered once per attendee per event. Once entered, the attendee cannot remove the code either.

How are prizes claimed if attendees are tied in point count?

If you have a limit on the number of prizes, then it's simply on a first come first serve basis.

How should code text be formatted?

It's important for codes to be simple so that attendees make fewer mistakes and get frustrated, which is somewhat challenging to avoid for large events. To minimize confusion, we suggest using capitalized letters, no spaces, or special characters (numbers are fine). E.g. "EXHIBITOR23", "SESSIONCODE", "WINBIG", etc.