Enabling Lead Retrieval and Video Booth for an Exhibitor
The lead retrieval and video booth combination is an add-on you can apply per exhibitor at a standard rate of $99 / exhibitor. Exhibitors can apply this to their accounts on their own via the exhibitor portals, or you can purchase the credits from your admin account (Account/Billing section) and assign them to individual exhibitors yourself (selecting an exhibitor from your list of Exhibitors, and from the Actions menu selecting Enable Premium Booth). Events choose the former option if they prefer the convenience of letting exhibitors make their own decision, and they choose the latter if they want more control over their exhibit hall and are including (or marking up) the $99 fee in a larger exhibitor or sponsorship package.
What is Lead Retrieval?
Lead retrieval is a feature that is designed to help exhibitors capture contact information from attendees on-site or virtually. On-site, they would use the PheedLoop mobile app on an Android or iOS device to scan a QR code (generated via PheedLoop as well) and virtually attendees would submit a request for information in a variety of ways. For hybrid events, both on-site and virtual leads are combines in one easy to access interface inside the exhibitor's private portal.
How does lead retrieval work for a virtual event?
Exhibitor lead retrieval enables the ability for attendees visiting their booth to send requests for information with a single click. Doing so populates the exhibiting organization's list of captured leads with that attendee's contact information along with any optional notes the attendee submits and is available for exhibitors to download at any time via their private exhibitor portals from the Lead Retrieval section.
Requesting information, from the attendee's perspective, can be done by clicking on a button in the list of exhibitors in the virtual exhibit hall, clicking a large sticky banner on the exhibitor's profile itself, or attempting to download the exhibitor's files (which you, as the event organizer can configure to protect so that only attendees who submit their lead information will receive access to found under the Exhibitors > Settings in your dashboard,
File Download Lead Capture setting). If the attendee has any files uploaded to their profile (accomplished in the virtual event portal under their Account section), they can optionally include those files in their requests as well, a powerful feature for career fairs in particular where attendees may be submitting resumes to exhibitors/employers.
What's included for free?
Even without lead retrieval activated, exhibitors can still see the list of attendees who visited their booth in real-time from the "Booth" tab under the networking module. This list does not include contact information the way the lead retrieval add-on does, but it does show who visited the booth. This does not guarantee that they are a lead - only that they visited and how long ago. It's up to the exhibitor to proactively reach out and start a conversation over text or video. You, as the event organizer, can download a report summarizing virtual booth visitor data for all exhibitors in aggregate, and for each exhibitor. This is via the Data & Reports modules in your dashboard and is called the "Exhibitor Virtual Visitor Data" report.
What is a Live Video Booth?
The live video booth is a powerful feature that transforms an exhibitor's virtual booth from a static experience to one which allows them to host a live meeting at their booth. Even without this feature, they can still host private one-on-one video meetings and attach pre-recorded video content to their booths, but live video booths allow them to host a large number of people in public demos, questions/answers, and truly mimic the face to face instant availability exhibitors are so used to. Up to 25 people can join a live video booth at any given time, and it supports both video and screen sharing. No additional plugins or downloads required, it's built right into PheedLoop and leverages the PheedLoop Meet video conferencing platform.
Attendees simply click on an exhibitor's "Join Live" button, which allows them to select their audio/video devices, and join the group meeting at the booth itself. Just like on-site exhibit hall hours, you as the event organizer can set when live video booths are available for attendees and exhibitors to participate in by setting the
Enable Video Booths option under General > Virtual in your PheedLoop dashboard.
