Step 2 - Creating Sponsor Products
In PheedLoop, Products are customizable offerings that sponsors can purchase as part of the Sponsor Application process. They are designed to represent tangible or visible benefits—similar to how tickets function for attendees—and can include anything from branding opportunities at the venue to virtual displays within the event app. This guide will walk you through what Products are, how they’re used in the sponsor experience, and how to create and manage them from your Event Dashboard.
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What are Products?
Sponsor Products are what Sponsors will be purchasing during the Sponsor Application flow. Each product will have a name and price associated with it.
Products serve the same function as tickets do for attendees, they often offer some sort of redeemable function. A common example of Sponsored Products includes sponsorship opportunities at the venue, such as brand displays at prominent locations or during key moments, like at a dinner. If you’d like to get a sense of what visible Sponsorship opportunities are available in PheedLoop, please refer to Virtual Sponsorship Opportunities and Displaying Sponsors on the PheedLoop Go! Event App.
Products will appear in the Purchases step of the Sponsor Application.
Creating Products
Products are created and managed within the Event Dashboard.
- From the Event Dashboard, navigate to Sponsors > Products
- Above the Products table, select Create
- Under the Name field, enter the name of the product
- Under the Price field, enter the dollar amount of the product
- Select Save Changes
Conclusion
Products in PheedLoop offer a flexible way to monetize sponsorship opportunities by allowing you to define and sell specific benefits through the Sponsor Application. Notably, it provides on-site branding or virtual visibility. Products function as redeemable items that enhance the sponsor experience. By creating and managing Products through the Event Dashboard, you can tailor sponsorship packages to align with your event goals and streamline the purchasing process for your sponsors.