Step 2 - Creating Sponsor Products
In PheedLoop, Products are customizable offerings that sponsors can purchase as part of the Sponsor Application process. They are designed to represent tangible or visible benefits, similar to how tickets function for attendees, and can include anything from branding opportunities at the venue to virtual displays within the event app. This guide will walk you through what Products are, how they’re used in the sponsor experience, and how to create and manage them from your Event Dashboard.
Contents
What are Products?
Sponsor Products are what Sponsors will be purchasing during the Sponsor Application flow. Each product will have a name and price associated with it.
Products serve the same function as tickets do for attendees; they often offer some sort of redeemable function. A common example of Sponsored Products includes sponsorship opportunities at the venue, such as brand displays at prominent locations or during key moments, like at a dinner.
If you’d like to get a sense of what visible Sponsorship opportunities are available in PheedLoop, please refer to Virtual Sponsorship Opportunities and Displaying Sponsors on the PheedLoop Go! Event App.
Products will appear in the Purchases step of the Sponsor Application.
Creating Products
Products are created and managed within the Event Dashboard.
- From the Event Dashboard, navigate to Sponsors > Products
- Above the Products table, select Create
- Under the Name field, enter the name of the product
- Under the Price field, enter the dollar amount of the product
- Select Save Changes
Bulk Uploading Sponsor Products
Multiple Products for Sponsors can be uploaded simultaneously into the Event Dashboard.
- From the Event Dashboard, navigate to Sponsors > Products
Select the upload button

Select Download Template

The Products template will now be downloaded onto your device.
- Open the Products template file
- Fill out the information outlined in the Headings in the Products Upload Template step below
- Save the document as a CSV file
- From the Event Dashboard, navigate to Sponsors > Products
- Select the upload button
- Select the Drag and drop some files here, or click to select files button
Select Submit

Headings in the Products Upload Template
| Field | Description |
|---|---|
| Code | This field is only necessary if you intend to edit an existing Product. Enter the Promotion code under this column to edit their information. Promotion codes can be found by navigating to Sponsors > Products and selecting the download icon to the far right of the Create button. Product codes can also be found by selecting them and copying the code that appears at the end of the URL (e.g.PRO85HQR620). Leave this field blank to create new Products. |
| Name | Enter the name of the product under this column. Any values entered under this column will be displayed in the Name field. |
| Price | Enter the price of the product under this column. Any values entered under this column will be displayed in the Price field. |
| Quantity | Enter the number of times this product can be purchased. Any value entered under this column will be displayed in the Quantity Available field. |
| Description | Use this column to create a description for this field. Any value entered here will be displayed in the aforementioned Description field. |
Conclusion
Products in PheedLoop offer a flexible way to monetize sponsorship opportunities by allowing you to define and sell specific benefits through the Sponsor Application. Notably, it provides on-site branding or virtual visibility. Products function as redeemable items that enhance the sponsor experience. By creating and managing Products through the Event Dashboard, you can tailor sponsorship packages to align with your event goals and streamline the purchasing process for your sponsors.


