Preparing to White Label Your Mobile Event App

Please note, that an organization account is required to be used with your White Label App. Personal accounts is not compatible at this time. 

What is a White Labeled Mobile Event App?

A portion of events powered by PheedLoop (typically about 25%) are looking to maximize their organization's brand presence, so they choose to white label their mobile event app. Such an app is functionally 100% identical to a non-white-labeled event app, however, it differs primarily in design and online presence. PheedLoop Go! is PheedLoop's container event app, which attendees at events regularly download from the Apple and Google app stores. If you choose to white label the event app, then attendees will search for your event or organization name in the app stores to locate the app. They will be greeted with your custom icons and graphics in the app stores, as well as a custom splash screen you provide every time they launch the event app (as opposed to the generic PheedLoop graphics). Upon logging in to the white-labeled event app, the experience will be identical to the generic PheedLoop Go! experience.

Who Should White Label the Mobile Event App?

Typically events looking to maximize their sponsorship and their own organization's branding opportunities choose to go with the white-labeled option. Keep in mind that the vast majority of opportunities for branding and sponsorship exist in PheedLoop Go as well, but the option to customize the splash screen, icon, and store presence is a way to totally maximize an event's opportunities. White labeling an event app does come at a cost, and it also costs the event organizer an additional $100 - 200 per year in fees to Apple and Google to maintain their own accounts. It also requires some setup and maintenance, which is mostly handled by the PheedLoop team, but certain actions are required by the event administrator as they own the developer accounts and PheedLoop only deploys the white-labeled app to said accounts.

White Labeled Event App Versus White Labeled Organization App

If you are running one or two events with PheedLoop annually that require the mobile event app, it likely makes sense to just stick with the lower cost and most common option to go with one or more white-labeled event apps. A white-labeled event app targets only one event. It also makes sense to stick with individual white-labeled event apps if you require distinct branding for each event. A white-labeled organization app, however, can contain all the events your organization runs inside one umbrella app. This is helpful and on average costs less than white labeling many event apps. The umbrella app's graphics and branding will likely be connected to your organization's brand, and not to a specific event's.

How Much Does it Cost?

Please review all pricing information and FAQ here.

The White Label App can be purchased as a regular Power-Up. For instructions, please review our How to Claim and Purchase Power-Up Credits from the Event Dashboard article.

The Organization App can be purchased as an organization power-up.

  1. From the drop-down menu at the top right corner of your Dashboard, navigate to Settings > Account & Billing > Account
  2. Scroll down to Organization Power-Ups
  3. Next to Organization Whitelabel app, select Add
  4. Enter your credit card information
  5. Select Confirm and Pay

At any point, if you experience issues or have questions, please email us at support@pheedloop.com

How Long Does the Process Take?

In order to deliver your white-labeled event app on time, we require you to complete all the steps at least 4 weeks before you need the app to be available. Please note that the four weeks starts from the time we receive permissions and assets. In addition, your organization would need to create an Apple and Google Developer account which PheedLoop will also need access to prior to developing your White Label App. Creating these accounts may take a few days or weeks. 

PheedLoop cannot begin until all steps have been completed below.

Step 1 - Set Up Your Google Developer Account

  1. Visit this link to create a developer account
  2. Once you have created your account, visit your Play Console via this link
  3. Visit your account’s settings page, and select Users & Permissions to invite a new user
  4. Set the role to Admin for the new user
  5. If you don’t have other apps running in your account, set the permissions to “Global”, otherwise launch an app in your Play Console, restart from Step 2, and select the specific app you created to limit permissions
  6. Send the invitation for the new user to apps@pheedloop.com

Step 2 - Set Up Your Apple Developer Account

  1. Visit this link to create an Apple ID
  2. Ensure you have a D-U-N-S number, required by Apple to create an organization account (if you do not have a D-U-N-S number, visit this link to start the process asap)
  3. Once you have your Apple ID and D-U-N-S number, visit this link to enroll as a developer (please note that you must enroll as an organization, not as an individual)
  4. Follow the on-screen process to enroll in the developer program
  5. Visit your Apple Developer console via this link
  6. Under the People section, create an invitation with admin privileges using these details:

    First Name: PheedLoop
    Last Name: Developers
    Email: apps@pheedloop.com
  7. Visit your iTunes Connect portal via this link
  8. Click on Users and Roles, and add a new user with the same credentials as those in Step 6, and ensure the user you’ve created has been assigned the Admin role

Step 3 - Utilizing White Label App Settings

Please refrain from removing Simon Young from the Attendee Tab as doing so may result in an app rejection from Google and/or Apple.

Once you've completed Steps 1 and 2, you are ready to upload your graphics and other information into the Event Dashboard. Navigate to your dashboard and enter the relevant information and graphic information under Experiences > Mobile App > White Label App Builder.

  1. From the Event Dashboard, navigate to Experiences > Mobile App > White Label App Builder

In this page, you will see all the settings available for the White Label App. Unless stated otherwise, all settings in this page will be necessary to configure.

App Design

App Logo Image - The App Logo Image is the icon for your event application. Select Choose File to upload your logo. The recommended size for this is 512 x 512 and can be uploaded as a PNG or JPG file.

Splash Screen Image - The Splash Screen Image appears whenever an user opens the app. The recommended size for this is 3000x3000 and can be uploaded as a PNG or JPG file. Please ensure that the key content of the image is centered and occupies a space of 1000 x 1000 pixels to ensure optimal visibility and alignment across all devices. An example of a splash screen image can be found here.

Banner Image - The Banner Image will be visible in the details of your Google and Apple store app page. The recommended size for this is 1024 x 500 and can be uploaded as a PNG or JPG file.

App Information

App Name - This will be the name of your App that attendees will search for when downloading your White Label App.

App Tagline - This will be the short description for your event app and will serve as the preview of your description. When users click on the description to learn more, they will see the text filled under the App Description field in the Event Dashboard.

App Description - This will be the description for your event app and will appear in the app’s about section.

Required Permissions

iOS Admin Permission - This toggle will grant admin permissions to publish your app to the Apple store. This is required to be toggled on.

iOS Developer Account Name - Enter your Apple Developer account name in this field

Android Admin Permission - This toggle will grant admin permissions to publish your app to the Google Play Store. This is required to be toggled on.

Android Developer Account Name - Enter your Google developer account name under this field.

Confirmation 

Date Expected - Enter the date on which your organization expects the app to be available on the app stores. Please note that it takes at least 4 weeks for PheedLoop to prepare your White Label Event App.

Ready for Development - Toggle on this checkbox when all of your app information is completed. Please note, this will lock the form once selected. Only select this checkbox once you are ready to publish.

Once your settings are configured, select Save Changes to save your progress.

To finalize your White Label Event App Submission, it is necessary to enter a date under the Date Expected field under Confirmation and to check the box for Ready for Deployment. Please note that we need at least 4 weeks of time to prepare the White Label Event App. 

If you have any questions, please contact support@pheedloop.com Please ensure you have the Event Dashboard link to share with PheedLoop’s customer support team. If you are using the Organization White Label App, please copy the Account ID from your account’s settings page. 

Step 4 - Utilizing Organization White Label App Settings

The settings for the Organization White Label App are identical to the settings for the White Label App. 

  1. From the drop-down menu at the top right corner of your Dashboard, navigate to Settings > Whitelabel Builder
    1. Please note, the Whitelabel Builder will not appear unless the Organization Whitelabel app is purchased.

While the settings are the same as in the Event Dashboard, ensure that you are entering the information at the correct location mentioned above or issues may arise.

App Design

App Logo Image - The App Logo Image is the icon for your event application. Select Choose File to upload your logo. The recommended size for this is 512 x 512 and can be uploaded as a PNG or JPG file.

Splash Screen Image - The Splash Screen Image appears whenever an user opens the app. The recommended size for this is 3000x3000 and can be uploaded as a PNG or JPG file. An example of a splash screen image can be found here.

Banner Image - The Banner Image will be visible in the details of your Google and Apple store app page. The recommended size for this is 1024 x 500 and can be uploaded as a PNG or JPG file.

App Information

App Name - This will be the name of your App that attendees will search for when downloading your White Label App.

App Tagline - This will be the short description for your event app and will serve as the preview of your description. When users click on the description to learn more, they will see the text filled under the App Description field in the Event Dashboard.

App Description - This will be the description for your event app and will appear in the app’s about section.

Required Permissions

iOS Admin Permission - This toggle will grant admin permissions to publish your app to the Apple store. This is required to be toggled on.

iOS Developer Account Name - Enter your Apple Developer account name in this field

Android Admin Permission - This toggle will grant admin permissions to publish your app to the Google Play Store. This is required to be toggled on.

Android Developer Account Name - Enter your Google developer account name under this field.

Confirmation 

Date Expected - Enter the date on which your organization expects the app to be available on the app stores. Please note that it takes at least 4 weeks for PheedLoop to prepare your White Label Event App.
Ready for Development - Toggle on this checkbox when all of your app information is completed. Please note, this will lock the form once selected. Only select this checkbox once you are ready to publish.

Once your settings are configured, select Save Changes to save your progress.

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