Maximizing Event Engagement with Gamification

The Gamification feature leaves a lot of room for creativity and endless possibilities to make the most out of attendee engagement as well as competitiveness at your event. Whether you are using gamification for virtual, in-person, or hybrid events, the strategies are endless. From informing your attendees about gamification, hiding codes, or creative solutions for promoting gamification, here are some good tips to explore!

Informing Attendees About Gamification
Hiding Gamification Codes
Providing Gamification Codes to Stakeholders
Spending Points on Prizes
Automatic Point Assignment for Gamification

Informing Attendees About Gamification

When attendees are in your event, they may not know about the Gamification possibilities. It’s important to inform your attendees about the opportunities they can find and activities they can participate in for points and prizes. Here are some tips!

Print Out a One-Page Document

If you want attendees to get hands-on instructions, a good and easy way to do so is to print out a document to hand out to attendees when they get to the registration/check-in desk. If you have volunteers helping out with your check-in process, once the attendee has gone through all the steps to acquire their badge or checked in, they can hand out instruction sheets.

Push Notifications

If you want to increase Mobile Event App engagement while informing your attendees about Gamification, look no further than push notifications. From the Event Dashboard you can pre-schedule announcements for your attendees to receive notifications for. In this case, you would be providing all the information about Gamification and showing off how useful the Mobile Event App is! Find out how to send announcements here.

Email Introduction

Similarly to push notifications, you can also create or edit emails which can contain all the information necessary to illustrate Gamification at your event. Whether you want to go above and beyond with a video or just written instructions, you can edit email templates or create new emails in the Event Dashboard with all of that included! Find out about how to edit and create emails here.

Hiding Gamification Codes

Gamification codes are one of the main ways attendees can claim points and then prizes in your event. This has been a highly-acclaimed feature which many event planners have used to their maximum potential in the past. Here are some tips on where to hide these codes whether you are running an virtual, in-person, or hybrid event!

Places to Hide Gamification Codes in Virtual Events

Exhibitor Profile - Hide them in the descriptions of the Exhibitor Profiles.
Sessions Information - Hide them into the descriptions of the sessions.
Session chats - Post them in the public session chat.
Session Stream - Including codes to appear during the session stream.
Emails - Distribute codes through event emails.
Lobby Announcements - Feature codes in event announcements.
Private Messages - Send codes directly to attendees via private messages.

Places to Hide Gamification Codes in In-Person Events

Exhibitor Booths - Display codes at booths to encourage interaction.
Session Slides - Embed codes within presentation slides.
Key Locations - include codes like check-in desks, coffee and tea stations, and wellness lounges
Scavenger Hunt Spots - In Scavenger Hunt locations to further drive attendee engagement

Printing out QR Codes in bulk

For convenience, PheedLoop offers the option to compile all QR codes into a single PDF file for your organization to print out and place throughout the venue.

From the Event Dashboard, navigate to Advanced > Gamification > Codes

Above the Codes table, select Actions > Download Scavenger Spots QR Codes

Select Confirm

The PDF file containing your scannable QR codes will now be downloaded to your device.

Providing Gamification Codes to Stakeholders

Exhibitors
- Cool strategy of giving two types of codes to Exhibitors/Sponsors - one for a small amount of points and one for more if you wanted to add more points for a really productive conversation!
Speakers
- A way to bring more attendees to speaking sessions, other than having an exciting speaker and title, is to inform attendees that the speaker will reveal a code during their presentation!
Sponsors
- PheedLoop already has a ton of sponsorship opportunities, but having attendees directly interact with sponsors at their booths or different banners around the event could be a great way to provide more exposure to sponsors.
Members of your team
- It’s always good to involve your internal teams. You can give them codes where they can then speak with attendees virtually or on-site and then provide codes to them.

Spending Points on Prizes

Important: It is recommended to review the Setting Up Gamification & Prizes for Virtual Events article for a complete understanding of prize redemption.

When setting up prize redemption for your event, there are multiple approaches to consider based on your resources and objectives. Whether you want to award top participants or offer a store-like experience for prize redemption, choosing the right method can enhance attendee engagement. Below are two common approaches:

Method A: No Prize Redemption – Simply track points without allowing direct prize redemption. Ideal for events where prizes will be awarded manually to the top participants.
Method B: On-Site Prize Store – Set up a prize redemption system where attendees can use their points to "purchase" prizes and collect them on-site, provided resources are available.

Automatic Point Assignment for Gamification

Points can be assigned automatically based on specific actions. These are configurable under Advanced > Gamification > Settings.

Redeemable Actions Include:

Polls, Q&A, and Session Files - Earn points for posting questions, voting in polls, or downloading session files.
Event Feed - Gain points for engaging by posting in the event feed.
Session Feedback Surveys - Attendees receive points for submitting feedback on sessions.